As the demand for mobile connectivity continues to soar, MTN and Airtel have emerged as the leading telecom operators in the region, according to the latest industry data. Both companies have experienced substantial growth in mobile subscriptions, cementing their positions as the dominant players in the telecommunications sector.
Telecom subscription numbers across the region have seen an impressive increase, with millions of new users joining the digital ecosystem. MTN and Airtel have capitalized on this surge, expanding their customer bases through targeted marketing, network enhancements, and value-added services that cater to the evolving needs of subscribers.
According to recent statistics from the Nigerian Communications Commission (NCC), the combined market share of MTN and Airtel now stands at over 70%, further solidifying their dominance in the market. This growth comes on the back of investments in infrastructure, 4G and 5G network expansion, and efforts to improve customer experience, making it easier for people to stay connected in an increasingly digital world.
"Telecommunication services are now more vital than ever, and we are proud to play a central role in helping millions of customers stay connected, access information, and take advantage of new digital opportunities," "We remain committed to providing quality services, innovation, and solutions that help drive economic growth and social development."
Airtel, on its part, has also made significant strides in increasing its subscriber base, driven by affordable data plans, extensive rural network reach, and customer-centric initiatives. The operator has seen a notable rise in its prepaid offerings, which continue to be a key growth segment, particularly in underserved areas.
“We are seeing an exciting rise in telecom subscriptions, especially in previously underpenetrated regions,” "Airtel remains dedicated to strengthening its network and delivering affordable and innovative services that meet the diverse needs of our customers."
The increase in telecom subscriptions signals the continued growth and transformation of the digital economy, with mobile connectivity playing a central role in bridging the digital divide. Both MTN and Airtel are expected to continue expanding their services and pushing the envelope on mobile broadband, digital services, and financial inclusion.